“I think about picking up a guitar the first time - to make it sound good takes a lot of work. “We always say our biggest competition is people giving up on themselves,” Splice CEO Steve Martocci says. Splice CEO Steve Martocci hopes that Kenny will help the platform offer content that highlights an artist’s individual uniqueness and ingenuity instead of merely putting out standard, one-size-fits-all lessons. Kenny Beats’s appointment as artist in residence is the latest expansion of Splice Skills, the platform’s video tutorial section that covers many of the nuances of song production, from layering vocals to mastering tracks. As Splice grows, it’s looking to further define itself beyond a production tool into a broader springboard for empowering artists to create. Splice itself is one of the most popular production services for artists of all sizes, in part because of the large collection of royalty-free samples at its subscribers’ disposal. I need to help give somebody else a shot who might not be getting it.” “In the past, all I ever thought about was making music, but I need to use my platform for something bigger. “ As a white producer from Connecticut who works primarily in Black music, and who’s been given a shot to work with so many people I never thought I would be able to work with, what am I giving back other than a good song?” he says.
It’s a very conscious decision to showcase so much of his production style, one that comes from his own personal obligation to share the wealth that’s come with his platform. He often shares stems from his work and he’ll frequently walk his viewers through his production tips on live streams on Instagram and Twitch. While star producers are often protective of their processes and techniques, Kenny is notably transparent. The Beatles in India: 16 Things You Didn't Know
The six episodes will drop weekly starting October 13th.
Now those the casual tutorials are becoming more formal: Music creation service Splice has named him the platform’s first ever artist in residence, bringing him on for a six-part, 90-minute educational series set to cover a wide range of topics from basic beat-making tips and tricks to using samples and recording vocals. Over the past year and a half, Kenny has become something of a hip-hop production professor, spending much of his downtime in the pandemic pulling back the curtain on how he makes his songs for a large audience of fans on his social media.
“But now the things I say hold weight to certain kids, because they’ve seen me actually go and do it. “I have a lot to learn, is how I’ve always felt, and I still feel that way,” continues the producer behind projects by Rico Nasty, Vince Staples, and more. He’s sitting behind a drum kit at his home studio in Los Angeles, and he’s just been asked whether he ever aspired to be a teacher. “Fuck no,” Kenny Beats says with a chuckle.
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